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What is it? Social media marketing uses the power of uber-popular social media platforms to reach out to a target audience in order to boost

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What is it? Content is king in marketing. Whether you’re doing physical or digital advertising, it’s the content itself that will capture someone’s attention, encourage

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What is it? Digital display advertising is a marketing format targeting a predetermined audience with banners, images, or videos. The key is to target potential

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What is it? Many companies mistakenly see advertising as a monolith which greatly diminishes their capabilities when attempting to reach audiences. In reality, advertising is

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What is it? Brand identity is all about setting yourself apart from the competition. It’s never been easier to start a business which is good

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What is it? Artificial intelligence has taken the world by storm with its machine-learning and automation capabilities. In marketing, AI is principally used to speed

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