We are thrilled to announce a groundbreaking milestone for Marketing720: we’ve officially partnered with Simpli.fi as a vendor for their advanced media services. This partnership allows us to launch a brand-new platform, Media720.com, dedicated to providing cutting-edge solutions to help you achieve your media goals.
Media720 will serve as a hub for businesses looking to harness the power of precision marketing. Through Simpli.fi’s innovative tools, we are equipped to bring your campaigns to life with unmatched accuracy, creativity, and measurable results.
Our new capabilities include the Media Planner with Plan Assist, Auto Pilot AI, and Sequential Messaging (SQM)—powerful features designed to make media activation seamless and strategic. Here’s a closer look at what you can expect:
Revolutionary Media Capabilities
1. Geo-Fencing Marketing
- Build custom geo-fences around specific locations, such as competitor stores or event venues, to target audiences where they are.
- Tap into event targeting to engage with attendees in real time or after the event.
- Go granular with household targeting, delivering your message directly to individual addresses.
2. Behavioral Targeting
- Reach potential customers based on their recent online searches with keyword-level search retargeting.
- Re-engage website visitors who didn’t convert with site retargeting.
- Deliver contextual ads on websites featuring relevant content.
3. Addressable Advertising
- Connect with a targeted list of households or businesses using addressable geo-fencing.
- Bring your message into the living room with addressable OTT/CTV video ads.
4. Mobile Advertising
- Serve ads directly to mobile devices near your business or any specified location.
- Ensure a cohesive user experience across devices with cross-device matching.
5. Analytics and Reporting
- Track the impact of your campaigns through foot traffic attribution, measuring how many visitors come to your location after seeing your ads.
- Dive into comprehensive performance metrics, including demographics and device-based reporting.
6. Programmatic Display and Video Ads
- Create high-impact display and video campaigns across desktop, mobile, and connected TV platforms.
7. Enhanced Email Campaigns
- Integrate programmatic ads with email marketing to amplify your outreach and maintain a cohesive message.
8. Dynamic Creative Optimization (DCO)
- Personalize your ads in real time, ensuring the right message reaches the right audience at the right time.
9. Localized Campaigns
- Run hyper-local campaigns tailored to specific regions, perfect for franchises and businesses with regional markets.
10. Data-Driven Audience Segmentation
- Use first- and third-party data to customize your audience targeting for greater impact.
What This Means for You
With Media720, you’ll have access to Simpli.fi’s state-of-the-art tools to enhance your outreach, build stronger connections with your audience, and optimize campaign performance. Whether you’re looking to improve foot traffic, expand your reach, or drive conversions, Media720 is designed to deliver.
We believe these new services will help our clients take their media strategies to the next level, with the precision, creativity, and results-driven approach you’ve come to expect from Marketing720.
Stay tuned for the official launch of Media720.com. In the meantime, contact our team to learn more about how these solutions can work for you.
