Social Media Marketing

What is it?
Social media marketing uses the power of uber-popular social media platforms to reach out to a target audience in order to boost brand awareness, increase exposure, generate leads, boost traffic, and, ultimately, convert more people to paying customers. It’s a relatively new form of marketing when compared to more developed strategies because social media is so new. However, it’s become an essential marketing strategy for businesses of all sizes, spanning all industries. Every company has the potential to reach a valuable target audience via social media. It’s all about knowing where to look and how to reach them most effectively.

Why is it important?
Billions of people use social media every day. And we’re not just talking about casual usage. These highly popular platforms keep users engaged for hours and hours, making them rich grounds for implementing a marketing strategy. Beyond the sheer number of people, companies can access through social media marketing, it’s also worth noting that these platforms are completely free to use. This means more bang for your advertising buck. Plus, most social media platforms have built-in tools and analytics that help businesses make the most out of advertising on these platforms.

How can Marketing 720 help?
There’s a ton of potential for marketing effectively on social media, but that doesn’t always mean it’s an easy thing to pull off. Many businesses struggle to know which platforms to use, who to target, and what content to post. More practically, some businesses don’t even have the time to run an effective social media marketing campaign. That’s where Marketing 720 can help! We offer complete social media management including profile setup and integration, organize social promotion, social content, and analytics and tracking. Our team will create a social media marketing strategy specifically for your business for optimized results.